SOLES TO THE SKY
CREATIVE DIRECTION & EVENT DESIGN & EXPERIENCE
3....2......1..... LIFT OFF!! Right in the heart of the Kennedy Space Center in Florida Nike and Finishline teamed up with Paul George for the exclusive release of his newest sneaker. Iconic Creative Agency put the event together and worked alongside us to design and curate the event experience. From designing shoeboxes, locker rooms, merchandise, all the way to the court. This event brought high school basketball teams from all over the nation to participate. We worked for months in pre-production for this event and everyone on the team exceeded everyone's expectations. Let's just say this event was out of this world.